Like every other professional skill, learning the skills required of a sales copywriter take time and practice to master. You’ll have to be dedicated to putting in the extensive practice that is essential to becoming a skilled copywriter – but the work you put into learning will be more than worth it once you’re able to make a living with a career you actually enjoy.
You’ll want to begin by making absolutely sure that your grasp of grammar and usage is solid; no one will hire a copywriter whose work is riddled with grammatical errors. You should also educate yourself on writing styles; some of the best guides to begin with are the Chicago Manual of Style, the AP Style Guide and Strunk & White.
Read up on recent trends in sales copywriting and advertising. It also helps to pay closer attention to what sells and doesn’t by watching television commercials, internet ads and comparing product brochures. Pay special attention to the ads that other people are talking about. Maybe you overhear a couple of teenagers laughing over the great new commercial a certain soft drink company just released. On the other hand, maybe you see your spouse change the channel every time a certain product’s commercial comes on.
There are different kinds of sales copywriting of course; and you may do best by starting out focusing on one particular format. For instance, you may be more interested in writing copy for radio or TV advertising, print advertising or sales copy for the web. Just look and listen to the media and decide what most strongly appeals to you.
Many advertising agencies will suggest you have a college degree in a copywriting-related field. A college education helps but isn’t mandatory. Degrees in English, Advertising, Journalism, Marketing and other related majors will make you a more appealing candidate for a steady job at a copywriting firm. It doesn’t have to be a Master’s Degree, or even a BA. Some extremely creative sales copywriters have an associate’s degree, or in some cases, a couple of community college courses.
What is mandatory is previous work experience. How do you go about getting experience at something you’ve never done? The answer is simple: become an intern. Internships get you inside a real advertising agency and will help motivate you. Being an intern also gives you the chance to work on the most important thing you need to become a known sales copywriter: your portfolio or “book”.
As an intern, you generally won’t be paid (or at least not paid much), but at this point in your career, the experience and opportunity to add to your portfolio are more valuable to you than a salary. Your portfolio is what agencies and prospective clients will be the most interested in – and interns who demonstrate ability and put together a good portfolio during their internship have a very good chance of being hired for a permanent position at the firm if one opens up.
An exceptional portfolio will spark the interest of any experienced sales agency. So, once you have it ready, start knocking on some doors. If you plan to work as a sales copywriter, you have to be a great salesperson. And the first service you have to know how to sell is your own
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